Givenchy Parfums launches the creation of an NFT in support the LGBTQIA+ cause

The 1,952 copies were sold out in 2 seconds flat on the VeVe platform.

To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching an unprecedented project: the brand has decided to team up with London gallery owner and LGBTQIA+ activist Amar Singh, and artists Rewind Collective to create a digital artwork which have been sold for the benefit of the Le MAG Jeunes organisation. An initiative which perfectly reflects the House’s approach, according to which disruptive creativity and innovation always go hand in hand with values of respect and inclusion.

Drawing inspiration from the House’s hallmarks, as well as the colours of Pride Month, this original virtual artwork is being unveiled today on the @givenchybeauty Instagram page. The 1,952 copies were sold out in 2 seconds flat on VeVe, the largest mobile-first digital collectibles platform. At the end of the sale, which took place from 21 to 26 June, the association Le MAG Jeunes received the 128,000 dollars raised.

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