France national football team like you’ve never seen it before
Orange and Marcel are taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange and Marcel to reverse the trend...
Results:
200+ press articles (TIME, The Athletic, ESPN, FOX Sports, CNN, The Daily Mail, SPORT Bible, The Sun, Le Figaro, M6, AS, La Gazzetta dello Sport...), prime time TV and radio coverage worldwide. Shared by the Minister of Sports and several KOLs.